Rebuilding Renovate AI’s website for enterprise buyers
The site started as a landing page for the mobile app. As Renovate AI began selling to hospitality groups, real estate firms, contractors, and interior designers, it needed to speak to businesses without losing homeowners. I redesigned and rebuilt it in Framer.
Company
Renovate AI
Role:
Senior Product Designer
Industry:
Home Renovation & Real Estate
Preview
renovateai.app/
Award
Silver Website Design — ODA
One site, two audiences
Homeowners want to try the product right away. Enterprise teams want to see use cases and talk to someone. The tradeoff was making the enterprise story visible without burying the free trial, so each audience gets its own path from the navigation, and the two primary actions, Try for free and Request a demo, sit side by side.
Show enterprise work in its own words
A dedicated enterprise section presents use cases by industry and large-scale project examples, so a hotel group or brokerage can see itself in the product. Page structure and copy were written for search too, with a focus on the terms business buyers actually use.
Where it landed
The redesign won a Silver award for website design at ODA, and the enterprise section started bringing in demo requests from businesses, including a major hotel chain.